the marketing side

the marketing side

GREAT THINGS HAPPEN WHEN YOU MAKE IT HAPPEN. LET’S GET STARTED

The Faded Community is an events and marketing agency that provides space, opportunities and platform for grassroots creatives to pursue their music dreams.

Cat works closely with artists, musicians and producers on various levels including small workshops and 1-0-1 consultation classes. She teaches and provides resources in digital marketing specifically for the music industry. The world of social media and marketing may seem scary, but it’s manageable when you know how!

Services provided:

  • Manage and develop your artist presence, biography and EPKs (electronic press kits) 

  • Get help to plan and create social media content that’s authentic to you

  • Understand roll out or marketing campaigns to launch new music or events

  • Learn skillsets to promote yourself online and be your own PR

  • Get mentoring sessions on tailored topics such as visual design, consult on branding, communication skills for record labels or leadership skills within the scene

TESTIMONIALS

BUT WHO IS CAT?

Faded Society, aka Cat is the face behind the brand. She is a DJ, event producer, promoter, creative director, a multi-disciplinary designer, marketing educator and entrepreneur.

She has accomplished extensive work in Brand strategy, Product development, Project management and Creative direction in conjunction with experiences in Sales & Marketing. She’s worked with many brands including John Lewis PLC, Fortnum & Mason, Yeo Valley, Nomadic Hotels, Freddie Flowers and many other retailers.

Now she’s working with Westend DJ, Mixcloud, Riot Noise, G Shock and more in the music scene.

She mixes her corporate background in marketing strategy and her love of the underground music scene to nurture and develop artists. 

Expertise:

  • Creative direction and consultations

  • Sales and marketing strategies

  • Campaign and social media calendar design

  • Storytelling approach to digital marketing

WHat has she done?

She’s designed creative content for all Faded brand accounts and Back2Back DJ Battle. She has an eye for commerciality and creativity in the arts and music industry. She’s produced multiple successful sales and marketing campaigns for various events and brands. And she designed this website herself!

FADED SOCIETY PORTFOLIO

Social media is one big part of success, but there’s many supporting platforms to work cohesively to build a brand. Get an insight into Cat’s experiences managing her growing portfolio of channels

Mailchimp 1500+active subscribers with 35-40% open rates

Beacons average of 500+ visits a month and strong CTA into affiliated links

Whatsapp Community 480 + members featuring multiple channels for discussions, asks, meet ups, sharing knowledge and music as a community

‘DJ Database of Opportunities’ 250 + DJs and growing

A HAPPY COLLECTIVE

“We've long been admirers of Faded Society's work with her own brand, so we absolutely had to get her on board to sort out the marketing strategy for our events! Her marketing analysis for us was very clear, and she's been hugely helpful in training us to create better content on our social media. Faded Society has a real flare for detail, and she has elevated our brand to a level we never would have been able to achieve on our own.” - Flash Bang Brass

Cat started working with a band in April 2024 where they had 460+ followers on their account. Within 3 months (Data from 4th July 2024) across 2 marketing campaigns, they were able to grow their following to now 1000+ with strong engagement and reach.

  • 8000+ accounts reached

  • 600+ accounts engaged on their content

  • Balanced interactions between all content formats from reels to posts and stories

  • Increased on interactions on specific posts such as comments and reshares

  • 500+ new accounts followed totaling to 1100+

Check out their Instagram

Design work

  • fTronic EPK (Electronic Press Kit)

  • Pocket Radio x Back2Back DJ Battle (Poster design)

  • New Year Same You (Reel design)

  • Organica (colour correction & design)

  • DJ Spotlight: Lizaza (reel design)

  • JFOX EPK (electronic Press Kit)

  • Twisted Manor x Halloween (reel design)

  • Flash bang brass x Glastonbury (poster design)

  • inda Flo EPK (Electronic press kit design)

  • Faded Sessions (Artwork design)

  • Luc EPK (Electronic Press Kit)

  • Back2Back DJ Battle (Reel design)

  • Femme Killaz x Halloween (Poster design)

  • Westival Competition (Reel design)

  • Camden secret takeover (Electronic info pack design)

  • Back2Back DJ Battle x Lim Lam DJ spotlight (reel design)

  • Will C EPK (Electronic press kit design)

  • DJ Spotlight: inda Flo (reel design)

  • Westival x Back2Back DJ Battle (reel design)

MUSIC MARKETING MASTERCLASS

A 3-week program aimed at helping creators in the music industry to grow their marketing skills, promote their content and learn to present themselves professionally to industry players.

This program will be beneficial to musicians, DJs, producers and any creative artists. Featuring expert speakers from the industry to teach topics such as how marketing work, how to write bios and press releases, how to create authentic content for yourself online, how to present yourself professionally to the industry and how to take all of these learnings and transform them into action plans.

Each session will combine knowledgable talks and interactive activities facilitated by the speaker.

Week 1 Facilitator:
Dave Columbo Jenkins

Week 2 Facilitator:
Dónal Sharpson

Week 3 Facilitator:
Cat aka Faded Society

This program is produced by Faded Society Ltd and Matter Of Time Studios.

We believe in helping the creative community grow by providing affordable access to education and resources. We've designed the program to be low-cost at £50 per session over 3 weeks whilst still presenting invaluable industry experts to pass on their full knowledge and help artists in an intimate workshop setting.

HOW CAN SHE HELP?